Designed the website UI using reusable components and layouts, adapting everything for tablet and mobile to ensure a consistent experience and to present the company professionally to potential partners and collaborators.
Developed the brand strategy by defining tone, messaging, and visual direction so that the company could communicate who it is, what it does, and why it matters.
Conducted UX research by speaking with doctors and amputees to understand needs, challenges, and behaviours, using these insights to make the product and website more user-centred.