This project involved developing a comprehensive brand identity for a leading diagnostic company specialising in motor and generator maintenance. The goal was to create a distinctive brand that conveys the company’s expertise, reliability, and commitment to quality service.

For the logo, I chose to feature a vectorized version of a propeller from one of Tech GM's cleaning machines. Although I wasn’t entirely sure of its technical function, its visually striking design made it a fitting choice for the brand identity. Initially, I planned to use a combination of red and blue to highlight the juxtaposition of overheated machinery being maintained and cooled. However, the client requested that I use only blue, as they felt it represented their brand more effectively.