Spotify
The brief was to align the images with the text to create a visual hierarchy and maintain proper balance, ensuring the message was effectively conveyed. The images were provided by Spotify. Designed for ads to be shown on Instagram and facebook stories, posts as well as on spotify's app.
PharmEasy
My task was to create social media ads to promote their ongoing sale, along with posts highlighting upcoming events for their account. Additionally, I designed a carousel to showcase the importance of wearing a mask during COVID-19.
Zee5 is India's leading streaming platform for online streaming services. I designed social media posts to boost engagement and inform followers about upcoming blockbuster releases on their OTT platform. Over three months, I created more than 20 posts to match the pace of new film launches and marketing campaigns. My role involved dissecting movie posters and creatively assembling them into visually compelling and engaging content for their audience.
ZEE5
ZEE5 Brandbook
I was provided with the previous playbook as a reference and a brief to design an infographic-based playbook for Zee5. The goal was to present key insights to be distributed to Zee5's stakeholders as well as potential sponsers, presenting key insights in a visually engaging and easy-to-digest format. I focused on maintaining a clean, structured layout that balanced text with graphics, ensuring the information was both informative and visually appealing.
The goal was to design eye-catching social media posts to promote classical music classes and attract the right audience. The posts emphasized the cultural and classical traditions of the classes to resonate with potential students.
Kala Ved Music Classes
I volunteered here on weekends and was tasked by my supervisor with designing a student discount poster to be displayed throughout the store. To attract attention, I used a vibrant colour palette to draw in passersby. I also applied visual hierarchy to emphasize key text, ensuring the message was clear and easy to read at a glance. To connect with the target audience students I created a relatable, exaggerated character that added a fun and engaging element to the design.
Cancer Research Foundation
This is a compilation of a series of social media posts, a comprehensive brand book for Zee5, and a student discount poster created for Cancer Research. All of these pieces were crafted for real clients during my summer internship and freelance projects, demonstrating my ability to deliver cohesive, visually appealing materials that align with brand messaging and target audience engagement.