Adobe Dimensions
Creating and staging the packaging in Adobe Dimension was a fun experience. I started by selecting a packaging model from its library and applying my designs to it. From there, I explored different staging techniques, experimenting with various props and perspectives to find the most dynamic setup. I also played around with color combinations, which led me to discover the perfect blend of purple, violet, and blue—a combination I’m particularly proud of. This stage of the project allowed me to get creative and really bring the design to life.
Blender
For the opening video, I started by recreating the die cut of the packaging in Blender. I then rigged it using spines, which allowed me to bend the packaging into various positions. This was my first time animating in blender, and it was a challenging process. I relied heavily on YouTube tutorials to help me navigate the complex process but it was worth it at the end.
Process of creating the 3D models
Voltura is a fictional brand based on a popular Indian electronics company that specialises in high-quality wires and home appliances. The task was to create a brand identity and packaging that stands out among its competitors, while creatively and effectively conveying what the brand represents. This project also includes my experimentation with using 3D models and animation in graphic design to create dynamic images.
This project was inspired by the concepts I developed for my capstone project during my summer internship. Due to having signed an NDA, I cannot disclose the client in question, but I was allowed to showcase the designs under a pseudonym.
This project is divided into two parts, each going in-depth into the process behind every design choice.
Packaging Design
Brand Identity
The logo is designed to symbolize the interconnectedness of wires, which is one of Voltura's core products and best-selling commodities. The design reflects the essence of the brand, highlighting the importance of connectivity, reliability, and innovation—key attributes of their vision statement. The market was saturated with red being the primary colour in most of their competitors' brands. Previously, they themselves had red branding, probably to fit in the market. But with blue now being their primary color, it not only makes them stand out from the rest of their competition. The addition of interchangeable white adds versatility across their packaging range.
