Alein is a bold, playful non-alcoholic beer brand created for young adults. The project reimagines how non-alcoholic drinks can be positioned to look just as exciting as their alcoholic counterparts—using branding that leans into futuristic aesthetics, alien characters, and immersive storytelling to connect with its audience.
Labels
Colour Palette
Typography
Marketing Materials
Collaterals
The labels are designed to reflect the taste of the beer inside. For example, a burst of flavour for cider mixed with mango and pineapple, a zingy raspberry kick for the second, and a mellow blueberry taste for the third.