Aishwarya Tadwalkar Portfolio

BRAND ENGAGEMENT

Multiple Client Projects: Social Media Marketing & Poster Campaigns

This is a compilation of a series of social media posts, a comprehensive brand book for Zee5, a student discount poster created for Cancer Research and Sale poster for the band Big Restaurant. All of these pieces were created for real clients during my summer internship and freelance projects, demonstrating my ability to deliver cohesive, visually appealing materials that align with brand messaging and target audience engagement.

This is a compilation of a series of social media posts, a comprehensive brand book for Zee5, and a student discount poster created for Cancer Research.

All of these pieces were crafted for real clients during my summer internship and freelance projects, demonstrating my ability to deliver cohesive, visually appealing materials that align with brand messaging and target audience engagement.

Spotify

The brief was to align the images with the text to create a visual hierarchy and maintain proper balance, ensuring the message was effectively conveyed. The images were provided by Spotify. Designed for ads to be shown on Instagram and facebook stories, posts as well as on spotify's app.

Spotify

PharmEasy

My task was to create social media ads to promote their ongoing sale, along with posts highlighting upcoming events for their account. Additionally, I designed a carousel to showcase the importance of wearing a mask during COVID-19.

ZEE5

Zee5 is India's leading streaming platform for online streaming services. I designed social media posts to boost engagement and inform followers about upcoming blockbuster releases on their OTT platform. Over three months, I created more than 20 posts to match the pace of new film launches and marketing campaigns. My role involved dissecting movie posters and creatively assembling them into visually compelling and engaging content for their audience.

ZEE5 Brandbook

I was provided with the previous playbook as a reference and a brief to design an infographic-based playbook for Zee5. The goal was to present key insights to be distributed to Zee5's stakeholders as well as potential sponsers, presenting key insights in a visually engaging and easy-to-digest format. I focused on maintaining a clean, structured layout that balanced text with graphics, ensuring the information was both informative and visually appealing.

Cancer Research Foundation

I volunteered here on weekends and was tasked by my supervisor with designing a student discount poster to be displayed throughout the store. To attract attention, I used a vibrant colour palette to draw in passersby. I also applied visual hierarchy to emphasize key text, ensuring the message was clear and easy to read at a glance. To connect with the target audience students I created a relatable, exaggerated character that added a fun and engaging element to the design.

Album Sale Poster

I designed this poster to help the band Big Restaurant boost album sales at their gig by turning the tracklist into a playful, menu-style layout that invites people to engage with the music visually. Using the band’s brand colours throughout helped maintain consistency and recognisability, while the clean, minimal layout ensured it was easy to read in a busy live setting. The illustrations are visual depictions and spoofs of the song titles, adding humour and personality while encouraging closer inspection. Alongside the visual concept, the poster was designed as a practical sales tool, clearly communicating price, format, and a QR code for instant listening, which helped the band generate substantial profit from physical album sales.

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