The idea for this project came from an image I saw of a tester referring to a dying rat as “the best employee they’ve ever had” a moment that exposed the disconnect between humanity and the reality behind these cruel practices. That line stayed with me and became the starting point for a satirical campaign designed to question how animal testing is normalised, despite the availability of ethical alternatives.
The idea for this project came from an image I saw of a tester referring to a dying rat as “the best employee they’ve ever had” a moment that exposed the disconnect between humanity and the reality behind these cruel practices. That line stayed with me and became the starting point for a satirical campaign designed to question how animal testing is normalised, despite the availability of ethical alternatives.
I applied principles of design research and conducted a survey with students asking them about their thoughts on animal testing. I was shocked to learn that many believed it simply involved applying make up to animal, which is far from the cruel reality. Using this insight, I created a GIF that juxtaposes what people think animal testing is with what it really is harsh procedures where raw materials are tested on animals' skin, eyes, and bodies.
I applied principles of design research and conducted a survey with students asking them about their thoughts on animal testing. I was shocked to learn that many believed it simply involved applying make up to animal, which is far from the cruel reality. Using this insight, I created a GIF that juxtaposes what people think animal testing is with what it really is harsh procedures where raw materials are tested on animals' skin, eyes, and bodies.
Brochure
Brochure
Alongside the campaign, I created brochures to help consumers recognise cruelty in the cosmetics industry and make more informed purchasing decisions. The brochure explains how to identify animal-tested products through packaging symbols, how to verify brands online, and which types of products require extra attention, while also highlighting brands that are safe to choose.
The aim is to make ethical choices easier and more accessible, so small, informed decisions can add up to real pressure for change within the industry.
Alongside the campaign, I created brochures to help consumers recognise cruelty in the cosmetics industry and make more informed purchasing decisions. The brochure explains how to identify animal-tested products through packaging symbols, how to verify brands online, and which types of products require extra attention, while also highlighting brands that are safe to choose.
The aim is to make ethical choices easier and more accessible, so small, informed decisions can add up to real pressure for change within the industry.
