LOGOFOLIO

Client Projects: Branding and Website Design

This project involved developing a comprehensive brand identity for a leading diagnostic company specialising in motor and generator maintenance. The goal was to create a distinctive brand that conveys the company’s expertise, reliability, and commitment to quality service.


For the logo, I chose to feature a vectorized version of a propeller from one of Tech GM's cleaning machines. Although I wasn’t entirely sure of its technical function, its visually striking design made it a fitting choice for the brand identity. Initially, I planned to use a combination of red and blue to highlight the juxtaposition of overheated machinery being maintained and cooled. However, the client requested that I use only blue, as they felt it represented their brand more effectively.


TECH GM PNU CELSIUS CATOPLUS

This project involved developing a comprehensive brand identity for a leading diagnostic company specialising in motor and generator maintenance. The goal was to create a distinctive brand that conveys the company’s expertise, reliability, and commitment to quality service.


For the logo, I chose to feature a vectorized version of a propeller from one of Tech GM's cleaning machines. Although I wasn’t entirely sure of its technical function, its visually striking design made it a fitting choice for the brand identity. Initially, I planned to use a combination of red and blue to highlight the juxtaposition of overheated machinery being maintained and cooled. However, the client requested that I use only blue, as they felt it represented their brand more effectively.


TECH GM PNU CELSIUS CATOPLUS

TECH GM

Client Project: Branding

This project involved developing a comprehensive brand identity for a leading diagnostic company specialising in motor and generator maintenance. The goal was to create a distinctive brand that conveys the company’s expertise, reliability, and commitment to quality service.


For the logo, I chose to feature a vectorized version of a propeller from one of Tech GM's cleaning machines. Although I wasn’t entirely sure of its technical function, its visually striking design made it a fitting choice for the brand identity. Initially, I planned to use a combination of red and blue to highlight the juxtaposition of overheated machinery being maintained and cooled. However, the client requested that I use only blue, as they felt it represented their brand more effectively.

This project involved developing a comprehensive brand identity for a leading diagnostic company specialising in motor and generator maintenance. The goal was to create a distinctive brand that conveys the company’s expertise, reliability, and commitment to quality service.


For the logo, I chose to feature a vectorized version of a propeller from one of Tech GM's cleaning machines. Although I wasn’t entirely sure of its technical function, its visually striking design made it a fitting choice for the brand identity. Initially, I planned to use a combination of red and blue to highlight the juxtaposition of overheated machinery being maintained and cooled. However, the client requested that I use only blue, as they felt it represented their brand more effectively.

PNU CELSIUS

Client Project: Branding & Website design

The brief was to create a brand identity and redesign the website in a way that clearly communicates what the company does and what it stands for. PNU Celsius specializes in troubleshooting and revamping multi-effect evaporators and advanced water treatment systems, with a strong focus on innovation, sustainability, and effective water management.


The visual identity centres on water filtration and waste management. Different shades of blue are used to represent the filtration process that takes place at their facility, with the progression of colour illustrating water moving through a semipermeable membrane. This approach not only explains the process visually but also reinforces the brand’s commitment to clean and efficient water management.

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