This project uses satire to spread awareness about the harsh realities of animal testing in the cosmetic industry. This project aims to spark a debate around this unnecessary practice and inspire change. Beyond raising awareness, it also offers a practical solution—a brochure designed to guide consumers toward making ethical decisions and adopting more conscious and humane purchasing habits
I applied principles of design research and conducted primary research by asking students about their thoughts on animal testing. I was shocked to learn that many believed it simply involved applying makeup to animals, which is far from the cruel reality. Using this insight, I created a GIF that juxtaposes what people think animal testing is with what it really is harsh procedures where raw materials are tested on animals' skin, eyes, and bodies.